The Cactus Club is a transformative wellness retreat in Mallorca that combines ritualistic Mayan traditions with contemporary luxury. Designed for inner awakening, radical relaxation, and curated hedonism, the brand needed an identity that could embody both mysticism and modernity.

The central brandmark is a mirrored cactus stem forming two C’s. This dual form not only references 'The Cactus Club' but also symbolises balance, growth, and renewal - echoing the retreat’s focus on lasting transformation.

An illustration system expands the identity, featuring inky, meditative landscapes and a recurring cactus flower motif. These elements strengthen the sense of place while creating a flexible visual toolkit. The identity extends seamlessly across the retreat experience and into curated merchandise, allowing guests to carry the essence of The Cactus Club beyond Mallorca. The result is a brand that feels both grounded in ancient ritual and elevated by modern design.