WHAT IS CURIOSITY, REALLY?
"Curiosity is the desire to learn more about the world and find the answers to deeper questions...”
WHO ARE YOU, CHLOE?
I’m Chloe Norman.
Creative thinker, designer, and illustrator.
I run Chloe Norman Studio, a curiosity-fuelled design and illustration studio working with global brands, start-ups and agencies across food and beverage, hospitality, FMCG, lifestyle, wellness and beyond.
Want to see what I can do?
HOW DO YOU WORK?
Before I design anything, I want to understand the unique story behind your brand. The details, the personality, anything that makes you different from everyone else in your space. Then I go hunting for inspiration in unexpected places and the world around us. It starts with your brand and ends with your brand, with a little outside-the-box thinking in-between.
WHERE DID THIS ALL START?
I’ve always dug a little deeper than expected. It’s why I won an award for Intellectual Curiosity, for a project where I got rather invested in how phones shape our lives (gigantic felt hands were involved – long story). That instinct to push ideas a little further and see how things can be explored visually has never left me. It shapes everything I create and every brand I build.
Who's talking about me?
WHERE DID THIS ALL START?
INTERVIEW | JANUARY 2026
THE CROP SHOP MURAL | JULY 2024
BRORRITOS MASCOTS | APRIL 2024
What could we make together?
Tell me a bit about you, your company, and the idea you can't stop thinking about. Curiosity's contagious – let's see where it leads.