In developing the visual language for Patient Access, we brought clarity and warmth to a platform that connects patients with essential healthcare services. A key part of this work was a suite of bespoke illustrations, designed to guide users through the patient dashboard. These not only enhanced the overall look and feel but also supported intuitive navigation across a wide range of services.

To avoid the overly clinical or crude imagery often associated with healthcare, I drew inspiration from the Wabi-Sabi movement and elements of Brutalism. Wabi-Sabi informed the organic, authentic, and imperfectly beautiful character of the visuals, while Brutalism introduced a sense of scalability and timelessness.

The dashboard services include Smart Pharmacy, Video Appointments, Covid-19 Testing, General Health Blood Profile, Dermatitis, Physio Video Appointments, Dietician, Hayfever, Counselling, Male Blood Profile, Flu, Phone Appointments, Covid-19, Female Blood Profile, Hearing, and Physiotherapy.

I also extended the visual style to Patient Info, a sister platform delivering clinical information through editorial content. The illustrations for these articles carried the same design ethos, ensuring consistency and accessibility across both platforms.