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'Championing the strawberry' in a Wimbledon-inspired punnet pitch

Client

UFG for Lidl pitch

Industry

Food & Beverage

Skillset

Illustration, Packaging, Design

I was tasked with designing & illustrating a Wimbledon-inspired punnet for a pitch to Lidl. The exciting challenge was to find visual inspiration that felt relatable to British summertime and tactfully avoided obvious tennis motifs (like rackets or balls) to stay clear of copyright lines. The final chosen design, "Winning Trophies," acts as the perfect metaphor to celebrate Lidl's deluxe strawberries. By creating an inclusive design that merges the Venus Rosewater Plate and the Gilt Trophy with the shape of a strawberry, the artwork offers a celebratory nod to the tournament and the 100% British product inside.

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